Matt's Online Journalism Blog

Saturday, March 04, 2006

OJ: Why FoxNews.com don't use quizzes & surveys

After speaking to Sky News and Guardian Unlimited, I decided to try and contact Fox News Online. I got a very interesting reply back when asking them about the uses of quizzes and surveys online.

A member of the Fox Online team emailed me telling me:

"Our website is created using a content management system, and it limits polls (we don't really quiz) to one per section (whether it's a story page or section front). At the moment, however, you can't target a poll to a specific story in our system.

Our editorial management has been lax about using polls. It's not clear why. We have one on the home page, related to our Business section. Some shows also use polls (On the Record, for example)."

Maybe one of the reasons to avoid using quizzes are the technical difficulties? Something to think about...

The Fox News website can be accessed by www.foxnews.com

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