Sky News: Quizzes and Surveys
As there isn’t really much information ‘out there’ about the use of quizzes and surveys on news stories – I have decided to try the news organisations.
I have just been speaking to Adam Harding, Deputy Editor of Sky News Interactive about how Sky News use surveys online. He told me:
“Sky News is keen to keep in regular contact with our viewers and web site visitors to understand what they’re discussing, and what matters to them. On key stories this is particularly important. For example, in the Conservative leadership race, we wanted to know their feelings about the candidates. In other issues such as bird flu, we want to know how concerned people are and how convinced they are Britain is taking steps to protect them.
Surveys are a good tool for us to understand our audience but also give them the opportunity to talk directly to use and get involved. This makes Sky News interactive, not a distant organisation”
When talking about quizzes, Adam explained:
“We don’t really do quizzes on the Sky News web site, although we do add fact files, and Q&A sections. To an editor, quizzes aren’t as useful as surveys because they can’t really use the results, whereas in a survey they can.
Quizzes are very tricky because you have to be careful about what you are asking people about serious news. They are very limited to factual stories”
The Sky News web site can be found at: http://www.sky.com/skynews/home
I have just been speaking to Adam Harding, Deputy Editor of Sky News Interactive about how Sky News use surveys online. He told me:
“Sky News is keen to keep in regular contact with our viewers and web site visitors to understand what they’re discussing, and what matters to them. On key stories this is particularly important. For example, in the Conservative leadership race, we wanted to know their feelings about the candidates. In other issues such as bird flu, we want to know how concerned people are and how convinced they are Britain is taking steps to protect them.
Surveys are a good tool for us to understand our audience but also give them the opportunity to talk directly to use and get involved. This makes Sky News interactive, not a distant organisation”
When talking about quizzes, Adam explained:
“We don’t really do quizzes on the Sky News web site, although we do add fact files, and Q&A sections. To an editor, quizzes aren’t as useful as surveys because they can’t really use the results, whereas in a survey they can.
Quizzes are very tricky because you have to be careful about what you are asking people about serious news. They are very limited to factual stories”
The Sky News web site can be found at: http://www.sky.com/skynews/home
posted by WRD Matt at
7:04 AM
0 Comments:
Post a Comment
<< Home