More from Sky News...

I have been speaking to Adam Harding (deputy editor of interactive) from Sky News again for another assignment at University. This assignment (for professional studies) involved profiling a media organisation and somebody who works within it. When speaking to him on the phone, some interesting points come up. I will post more after the deadline has passed (Monday).

Here is something that interested me from my conversation with him. It involves the next development in Sky TV. Adam told me:

"The next big move will be to link up with broadband internet. This is something we are currently looking at working towards at Sky. We hope to create a semi-broadband web experience. It would combine television with internet surfing. This will help personalisation. Your television will know where you are, and provide information which you need. For example it will know where you are, and tell you the weather forecast for your area. It could also target things such as shares directly for you. "